This event targeted people specifically living in the Boquete, Panama region. The event was spearheaded by me and supported by local sponsors. I created all of the digital materials and executed the campaign. The event included nutrition talks, cooking classes, weekly goals and prizes. It was promoted and delivered through public community forums and Facebook groups which are used most by the target audience.
Over 200 Boquete Community Members
60 Kickoff Event Attendees
Highly engaged audience, posting daily